Pöppel, Katharina and Dreiskämper, Dennis and Strauß, Bernd (2021) Breaking bad: how crisis communication, dissemination channel and prevalence influence the public perception of doping cases. Sport in society, 24 (7). pp. 1156-1182. ISSN 1743-0437 - 1743-0445

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Official URL: https://doi.org/10.1080/17430437.2020.1734563


The publication of doping cases evokes media interest and forces athletes to apply crisis communication to compensate for a potential loss of trust or to protect their reputation in the public eye. Based on case vignettes and experimental designs, this three studies paper shows that justification can be regarded as an efficient crisis communication strategy, whereas the dissemination of a statement via journalistic sources or social media as well as the doping prevalence of the type of sports is not decisive for the general public perception. The paper evokes the question of whether recipients are willing to be confronted with the dark side of high-performance sports.

Item Type: Article
Uncontrolled Keywords: Doping; crisis communication; trust; reputation; public perception
Divisions: School of Humanities and Social Sciences > Institute of Sports Science
Date Deposited: 29 Apr 2021 09:39
Last Modified: 23 Jun 2021 07:54
URI: https://oops.uni-oldenburg.de/id/eprint/4862
URN: urn:nbn:de:gbv:715-oops-49432
DOI: 10.1080/17430437.2020.1734563

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